Retail & Space / Wüsthof

WÜSTHOF ShopChallenge
WÜSTHOF was entering the Chinese market and was looking for clear premium positioning. The retail space had to emphasize German design and the quality of their steel.

We were asked to develop new retail experience and enhance the overall brand value. We used our knowledge gained during our Fissler on-site research to define the overall service and retail experience.

Within 3 months, more than 5 shops have been opened in mainland China, business is taking off slowly but safely.

Project Outcome
• Product packaging and print design
• Retail design


“German Living” in Shanghai
Communication & Packaging / Wüsthof
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Markus writes about design- and innovation management, creativity methods, medical design and intercultural branding. More about...

Originally written by Markus Wild, 27. November 2009. Last updated 15. May 2023


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