Retail & Space / Mercedes-Benz Brand Elements


The world famous German car manufacturer Mercedes-Benz is experiencing considerable growth in the Chinese market, and previous roadshow elements could not convey the quality of the brand.

We worked closely with our partner Ambrosius to better understand Mercedes-Benz’s needs and wishes. We listed and created many scenarios for a variety of event types, then developed concepts based on the Mercedes-Benz brand.

Meticulous execution of our design by Ambrosius gave Mercedes-Benz China premium roadshow elements that are used everywhere in China, from tier 1 to tier 3 cities.

Project Outcome
• Retail roadshow element
• Tennis roadshow element
• Golf roadshow element


Brand & CI / TSG
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Markus writes about design- and innovation management, creativity methods, medical design and intercultural branding. More about...

Originally written by Markus Wild, 10. April 2005. Last updated 15. May 2023


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