Plastics & Pizza

exhibition booth: Dr.Oetker, Sumitomo Demag

What do they have in common? Both could be found at the Shanghai New International Expo Centre this spring.
With 375 sqm, the Sumitomo shi Demag’s exhibition booth is the largest booth WILDDESIGN Shanghai has designed. In the hectic environment of plastics manufacturing machinery, WILDDESIGN’s challenge was to distinguish Sumitomo shi Demag from its competitors and house 6 full scale working injection molding machines. The booth design focused on guiding people-flow in and out of the booth, around the machines and providing low-traffic areas for meetings.

For Dr.Oetker, who are on a mission to introduce frozen pizza to China, we designed a 2nd exhibition booth at the beginning of May. To highlight the company’s range of New York style pizza the artwork took inspiration from the iconic yellow cabs of NYC.

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Markus writes about design- and innovation management, creativity methods, medical design and intercultural branding. More about...

Originally written by Markus Wild, 05. June 2012. Last updated 15. May 2023


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