Luxury cosmetics from Germany

Every year in October, members of our Shanghai team flies down to Hong Kong to attend the big international beauty exhibition Cosmoprof While studying trends and news in the field of branding and packaging design we also get the chance to meet existing and new clients. This is where we met the startup company later known as VYON, in 2011.

VYON, a brand name created by WILDDESIGN, hired us to help them with their full brand development, from the first idea, strategic planning, brand development to naming, packaging and corporate design and communication.

The final delivery was an extensive CIM (Corporate Identity Manual) specifying everything you need to know about the new brand.

In September this year the brand was finally launched and the first products for sale. Europe and Russia are the first two markets but later VYON wants to launch also in China and Asia.