Investing in Branding

At the end of 2011, Zero2IPO, the leading integrated service provider for VC & private equity in China, announced China’s top 50 “Most Valued Companies To Invest In.” Our client Tony’s Farm, a Shanghai-based eco-friendly vegetable farm, ranked number 2.

We worked with Tony’s Farm in a full service capacity, handling everything from branding to marketing & packaging. For us, this proves once again that a consistent identity can help secure investment and therefore prosperity in highly competitive markets in China.

Tony’s Farm project on Wilddesign.de

Markus

Markus writes about design- and innovation management, creativity methods, medical design and intercultural branding. More about...

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Originally written by Markus Wild, 13. March 2012. Last updated 15. May 2023