Communication & Packaging / Precor

Challenge

The well establish US fitness brand needed localized product literature to match the Chinese product portfolio, without the risk of damaging the corporate identity. High quality printed products were also crucial for this project.

Approach
WILDDESIGN developed two Chinese product brochures for Cardio and Fitness products which incorporate a China specific product range and followed Precor’s Identity Guidelines. After finishing the design phase, thorough communication with the printer and supervision of the printing process made sure the output was up to the high requirements.

Result
The new brochures, with their high print quality, blend seamlessly into existing corporate literature and ensure the brand is well represented in the Chinese market.