Communication & Packaging / Precor

brochures with high print qualityChallenge

The well establish US fitness brand needed localized product literature to match the Chinese product portfolio, without the risk of damaging the corporate identity. High quality printed products were also crucial for this project.

WILDDESIGN developed two Chinese product brochures for Cardio and Fitness products which incorporate a China specific product range and followed Precor’s Identity Guidelines. After finishing the design phase, thorough communication with the printer and supervision of the printing process made sure the output was up to the high requirements.

The new brochures, with their high print quality, blend seamlessly into existing corporate literature and ensure the brand is well represented in the Chinese market.


Communication & Packaging / Wüsthof
Brand & CI / TSG
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Markus writes about design- and innovation management, creativity methods, medical design and intercultural branding. More about...

Originally written by Markus Wild, 15. November 2009. Last updated 15. May 2023


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