Brand & CI / TSG

Corporate Identity - a modern interpretation of the old TSG logoChallenge
Leading technology company TSG (Titanium Solutions Group) were developing fast, but its visual identity couldn’t keep up the pace. The need to rejuvenate its identity led to the development of a new and strong brand which does not break with its heritage.

We developed color schemes and shapes to express the flexibility and sturdiness of TSGs key material, titanium. During discussions, it became clear that the heritage shape was to be kept, so we focused on redrawing and improving the original shapes.

A modern interpretation of the old TSG logo is now in place. Its technical quality allows reproduction in various media without losing its original appeal. The newly defined color world gives much more flexibility and makes TSG easily recognizable.

Project Outcome
• Brand Identity


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Markus writes about design- and innovation management, creativity methods, medical design and intercultural branding. More about...

Originally written by Markus Wild, 09. February 2009. Last updated 19. January 2016


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